This week on Always For Animal Rights, I aired Part One of my interview with Angel Flinn, Communications Manager of Be Fair Be Vegan. Be Fair Be Vegan is an animal justice campaign that uses
outdoor advertising to promote an uncompromising vegan message. In Part
One of the interview, Angel spoke to me about why Be Fair Be Vegan's
advertisements are designed the way they are, how people have reacted to
the campaign, and how she explains to people who are not yet vegan why
they should go vegan.
Recently Be Fair Be Vegan has launched two new Canadian campaigns: one in Toronto and one in Montreal. Here is some information from Be Fair Be Vegan's press releases about these campaigns, along with some images from each.
In Toronto, “The media takeover will run from September 2nd through October 27th and focus on three transit stops: St. George Station, and the interiors of the Yonge Eglinton Centre and the Yonge Sheppard Centre.
“The BeFairBeVegan message will be broadcast across a broad range of media, including Flexity streetcar wraps, 20 bus murals and 10 transit center posters. Digital and online media images will also play a significant role in the campaign.”
Meanwhile, the Montreal campaign “is an advertising takeover of Montreal's Berri-UQAM station along with 99 digital screens located in other key stations and hubs around the city, and will run until September 29th.
“In addition to the official outdoor ads, BeFairBeVegan materials will be on display at a public vigil held by local activists on September 14th at Jardins Gamelin. The event begins at 2:00.”
Here are three examples of Be Fair Be Vegan's French-language advertisements for the Montreal campaign:
Recently Be Fair Be Vegan has launched two new Canadian campaigns: one in Toronto and one in Montreal. Here is some information from Be Fair Be Vegan's press releases about these campaigns, along with some images from each.
In Toronto, “The media takeover will run from September 2nd through October 27th and focus on three transit stops: St. George Station, and the interiors of the Yonge Eglinton Centre and the Yonge Sheppard Centre.
“The BeFairBeVegan message will be broadcast across a broad range of media, including Flexity streetcar wraps, 20 bus murals and 10 transit center posters. Digital and online media images will also play a significant role in the campaign.”
 |
| Stairs at St. George Station, Toronto |
 |
| Flexity Streetcar in Toronto |
 |
| Three of Be Fair Be Vegan's messages |
Meanwhile, the Montreal campaign “is an advertising takeover of Montreal's Berri-UQAM station along with 99 digital screens located in other key stations and hubs around the city, and will run until September 29th.
“In addition to the official outdoor ads, BeFairBeVegan materials will be on display at a public vigil held by local activists on September 14th at Jardins Gamelin. The event begins at 2:00.”
Here are three examples of Be Fair Be Vegan's French-language advertisements for the Montreal campaign:
Part Two of the interview will be aired on the next episode of this show, on September 25, 2019.
For more information about Be Fair Be Vegan, please visit BeFairBeVegan.com.
There are two ways to listen to the episode.
1. Listen to the episode on CKCU's website at https://cod.ckcufm.com/programs/553/44729.html. This version also includes the song "Wake Up Now" by Claudia Robbens. Please also read the notices in the description on the episode's page before listening. Thank you.
2. Download the mP3 file from Archive.org (in the "Download Options" sidebar, do a right-mouse click on "VBR MP3" and click "Save Link As..." or "Save Target As...") at https://archive.org/details/afarseptember112019.
The next episode of Always for Animal Rights will air on CKCU 93.1 FM in Ottawa on Wednesday, September 25, 2019-- and, of course, it will be available to listen to afterwards, as well.
No comments:
Post a Comment